In another lifetime, Black Friday was a single day of shopping excess. People woke up early the day after Thanksgiving, headed to malls, and fought over deeply discounted sweaters and TVs.Then Black Friday gradually morphed into a vaguely defined period in November that mixed together incredible loss-leader discounts, solid price reductions, and a slew of questionable “bargains.” The time creep is dramatically worse this year, with “Black Friday” sales beginning in October, right after Amazon’s later-than-usual Prime Day deals. On top of that, some major retailers (like Walmart) say they’re releasing their best Black Friday deals in staggered waves in the lead up to the day proper.To read this article in full, please click here
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