Summary List Placement
Black Friday 2020 is a few days away and the much-anticipated shopping event is shaping up to be unlike any that came before it. 
This year, retailers are de-emphasizing in-store shopping and electing for more frequent, online sales leading up to the big day. This means there’ll be more Black Friday discounts, and it will be even more convenient to shop.
Amazon, Best Buy, GameStop, Kohl’s, Macy’s, Target, The Home Depot, Ulta, and Walmart are currently offering several early Black Friday deals in stores and online, which means you can snag some bargains ahead of November 27. Shoppers can also expect another round of deals for a few days on and following Cyber Monday 2020. 
Suffice it to say, there are plenty of deals to keep track of for the next few days. Below, we answer all of the questions you have for Black Friday 2020, including the best early deals available right now, and how our team of expert product reviewers expects holiday shopping to be different during the COVID-19 pandemic.
Table of Contents: Masthead StickyBest early Black Friday deals available now
Nearly every major retailer will release new deals in the days leading up to Black Friday and Cyber Monday. Below, we’ve listed a few highlights, but we’re also keeping track of all of the sales happening across the web, from stores big and small.

Best early Amazon Black Friday deals
Outside of Amazon’s annual Prime Day shopping holiday, Black Friday and Cyber Monday are the best days out of the year to find discounted Amazon devices. This year, shoppers can expect hefty discounts on Amazon’s ever-growing catalog of smart home products, which include Kindle e-book readers, Fire TVs, Echo speakers, Ring security cameras, and more.

Best early Apple Black Friday deals
Every year, Apple devices seem to find their way into most people’s wish lists — for good reason. Apple’s iPhones, MacBooks, iPads, and AirPods are some of the most loved devices in the world, and shoppers can expect big discounts on nearly everything Apple has to offer.

Best early Black Friday TV deals 
During Black Friday, we expect to see several 4K TVs in myriad sizes drop in price. Black Friday is historically one of the best times to buy a new set, be it a cheap TV or a fancy 4K TV or OLED TV, outside of Amazon Prime Day and Labor Day weekend.

Best early Black Friday gaming deals

If you’re looking for gifts for the gamer in your life, or want to add to your expanding collection of games and accessories, Black Friday is, without question, one of the best times to shop.
While we don’t expect to see any doorbuster deals on the latest consoles from Sony and Microsoft, shoppers can expect tons of markdowns on the Nintendo Switch and its vast library of games, PC gaming hardware and peripherals, and gaming computers.

Best early Black Friday headphone deals
This year, shoppers will likely see big discounts on headphones from nearly every brand, including Sony, Beats, Bose, and Sennheiser. Shoppers can expect several noise-cancelling headphones and truly wireless earbuds to drop to Prime Day prices.

Best early Black Friday laptop deals
Whether you’re looking for a new laptop for work, or searching for a new gaming laptop, Black Friday and Cyber Monday will have plenty of options to choose from. This year, shoppers can expect big savings on Apple MacBooks and Windows PCs from HP, Dell, Lenovo, Samsung, and more.

Best early Black Friday kitchen deals
If you’re looking for a bedroom or kitchen upgrade, Black Friday is a great time to shop. Brands like Breville, Cuisinart, Pyrex, Instant Pot, and Dyson will see huge discounts ahead of and during Black Friday. 

Best early Black Friday mattress deals
The best mattress brands always offer Cyber Week deals that can save shoppers hundreds of dollars. This year many are starting their sales well in advance and will extend them days after Cyber Monday. 

Best early Black Friday style and beauty deals
Nearly every fashion and style retailer, big and small, will offer wide-ranging sales during Black Friday and Cyber Monday. Whether you’re looking for a new winter coat or want to add a new pair of slippers, the shopping holiday is an excellent time to shop. 
Of course, there are several stores, like Adidas, Amazon, L.L.Bean, and Ulta, that are currently offering sales you can take advantage of right now.

Deals by store

Amazon Black Friday deals
Apple Black Friday deals
Best Buy Black Friday deals
Brooklinen Black Friday deals
Casper Black Friday deals
Dick’s Sporting Goods Black Friday deals
GameStop Black Friday deals
The Home Depot Black Friday deals
Kohl’s Black Friday deals
Macy’s Black Friday deals
Rhone Black Friday deals
Target Black Friday deals
Tommy John Black Friday deals

Udemy Black Friday deals

Ulta Black Friday deals
Walmart Black Friday deals
Wayfair Black Friday deals

Black Friday 2020 FAQs
What is Black Friday? 
Black Friday is an annual sales event that traditionally happens at the end of November and, historically, marks the beginning of the holiday shopping season. The event is one of the biggest shopping holidays of the year — sales are so high that the day can push a retailer into “the black,” or solvency.
Shoppers can expect thousands of deals to crop up on the days leading up to and following the big sales event. That said, many retailers often wait until the big day to drop the best deals.
Is Black Friday 2020 cancelled?
No, but it will be unlike any Black Friday that came before it. This year, Black Friday will be longer and more online than ever.
Nearly every major retailer will offer deals and exclusive offers throughout the month of November, if they haven’t started already. 
With the ongoing pandemic, the in-store Black Friday experience will look a lot different than in previous years. It’s hard to imagine seeing the deluge of people scrambling for doorbuster deals happening this year with safety restrictions in place.
When is Black Friday 2020?
Black Friday is always the Friday after Thanksgiving. This year, Black Friday falls on November 27. 
However, due to increased online shopping and subsequent supply-chain delays related to the COVID-19 pandemic, several storefronts, including Walmart and Best Buy, have augmented their schedules. Nearly every retailer will offer new sales and deals leading up to Black Friday. 
Shoppers can expect Black Friday-caliber deals sooner than in past years, and many will last beyond Cyber Monday.
What time does Black Friday start?
Technically speaking, Black Friday starts at 12:01 a.m. local time for online retailers. However, Black Friday sales start whenever each retailer decides their sales will go live.
From what we’ve seen so far, several retailers will be releasing new deals every week in 2020. 

Amazon: Amazon’s early Black Friday sale is already underway, but the best deals await those who shop on November 27.

Best Buy: Stores will be closed Thanksgiving Day, but the retailer is offering several deals ahead of schedule.

GameStop: GameStop’s Black Friday sale begins online on November 25 at 9 p.m. ET. Stores will open at 7 a.m. on Black Friday with extended hours, and the sale will continue through November 29. 

The Home Depot: The Home Depot’s Black Friday and Cyber Monday sales run from November 6 through December 2. Its early preview is already available to view on The Home Depot app. 

Kohl’s: Stores will be closed Thanksgiving Day, but the retailer’s online sale kicks off Thursday, November 26 through Black Friday, but the best sales will be saved for Black Friday proper. 

Macy’s: Macy’s will start rolling out its Black Friday deals on November 24, with some bargains available the week prior to Thanksgiving.

Nordstrom: Last year, stores opened at 10 a.m. November 29 and online sales started on November 27. This year, we expect to see Nordstrom take a more online approach. 

Target: The company is offering new deals every week of November for Black Friday this year, with weekly ads dropping each Thursday.

Walmart: Walmart’s Black Friday sale kicks off on Thanksgiving Day, November 25 at 7 p.m. EST. In-store shopping on Black Friday starts at 5 a.m. local time. 

Wayfair: Wayfair’s early Black Friday bargains are already released, but it’s light on bonafide deals. We expect the retailer is saving its best prices for Black Friday. 

How long do Black Friday sales last?
Don’t be fooled by the name that suggests it’s a single day. It’s most definitely not. It’s more like a shopping season that begins in early November. 
Black Friday sales generally start days or weeks in advance of the actual shopping event and continue on until Cyber Monday. Better yet, some retailers hold their deals until well after both events to further boost the entire December shopping season.
What should you buy on Black Friday? 
Since it falls a few weeks before the gift-giving season, Black Friday provides excellent opportunities to buy — and save on all your holiday gifts  — before the last-minute rush. 
It’s nearly guaranteed that you’ll get great value for your money on certain products during Black Friday — but some tend to see better discounts at other times of the year. If you go in knowing what you’re looking for, you’re less likely to be ripped off by a fancy-looking coupon or to spend money on products you don’t need.
Shoppers can expect tons of great deals — including so-called “doorbusters” — online before and the days following Black Friday. During the event, prices will drop to all-time lows, often beating out prices we see over the course of the year. The sale covers every product category: tech, home and kitchen, fashion, and smart home. 
This Black Friday, shoppers should expect to see similar offers to the ones we saw on Amazon Prime Day, except more wide-ranging.
We recommend focusing on the following product categories if you want the best deals: 

Smart home devices
Gaming consoles and video games
Kitchen appliances

Historically, Black Friday has been a great time to purchase big-ticket electronics — especially larger TVs. Whether you’re looking for a top-of-the-line Samsung set or LG OLED, or a budget-friendly TCL or Hisense model, Black Friday will likely deliver several deals.
Much like Amazon Prime Day, we expect to see tons of discounts on smart home products. We’ll likely see Amazon Echo products drop to their lowest prices ever, plus several discounts and bundles on Google’s recently released products.
Black Friday happens after the latest Xbox and Playstation consoles are released. While we’re unlikely to see any markdowns on the consoles, we may see a few bundles crop up. We will likely see modest discounts on games for all consoles, and huge bundles for last-generation consoles. 
If you’re looking for a kitchen upgrade, Black Friday is a great time to shop. We’ll likely see discounts on Instant Pot pressure cookers, KitchenAid appliances, pots and pans, plus everything else you’ll want for the upcoming holiday season.
Of course, the deals found during Black Friday are incredibly wide-ranging. While we expect there to be several deals on diapers, toilet paper, or other household essentials and toiletries, please be careful not to over-stock on supplies during a pandemic.
Is Black Friday or Cyber Monday better?
It’s complicated, and it matters much less this year.
For those unfamiliar, Cyber Monday traditionally comes three days after Black Friday, or the following Monday after. However, we’ve seen Black Friday and Cyber Monday slowly merge and expand to a weeklong, or even a monthlong affair. Different products receive better discounts on each day, and the deals that each retailer offers will vary.
This year, with most Americans shopping online, it’s more critical for shoppers to know where and what time to shop, not what day. 
A good rule of thumb to follow: If you think you see a good deal, (e.g. one we recommend) create the order as soon as possible. While you can always cancel or return a product, it’s impossible to take advantage of an inactive, or expired deal.
Suppose you purchase a discounted product during Black Friday and see a more significant markdown at another retailer come Cyber Monday. Don’t sweat it.
You can ask the original storefront to match the price (some automatically refund you the difference), or you can return or cancel the order, then place a new order with the better price. Some orders won’t even ship during the weekend, which makes it easy to cancel orders.
For those who can shop in-person during Black Friday, we’ve found that it’s better to shop on Black Friday in these situations:

For expensive products
For major stores
For this year’s products
If you plan to shop in stores (if it’s available in your area)

It should go without saying, but this year’s in-store experience will be a lot different from the one last year. If you so choose to shop Black Friday in-person, make sure to read up on the safety guidelines provided by each storefront.
What stores have Black Friday deals? 
Outside of a few notable exceptions like REI, nearly every major retailer and direct-to-consumer company will offer markdowns during the event. Shoppers should expect deals from Walmart, Best Buy, Dell, Amazon, Adorama, Lowe’s, The Home Depot, and more.
As we do every Black Friday, we are sifting through all of the offers and rounding up the best deals from your favorite retailers. 
Will there be Black Friday shipping delays?
Shipping delays and major shopping holidays go hand in hand, and this year is no exception. Experts suggest that consumers may see low inventory problems and shipping, during Black Friday and the weeks following. 
While we do expect shipping delays, several retailers, including Walmart, Target, and Best Buy, are hoping to alleviate some of that stress by offering in-store pickup and contactless curbside pickup. This means shoppers can grab their orders at a nearby location if the store has it in stock. 
When do Black Friday ads come out?
Every year, shoppers eagerly await Black Friday advertising to get a sneak peek at the deals each retailer will offer. Shoppers use these “ad scans” to help create their Black Friday game plan.
With Black Friday arriving next week, shoppers can already preview the sales available from storefronts like Amazon, Best Buy, Target, and Walmart.  We’ll update this section to include all of the available ad scans as soon as they become available.
Here are the most important ad scans currently available: 

Amazon: The online retailer previewed its plans for Black Friday with a press release. There, we learned that Amazon will kick off their Black Friday sale on November 20, with discounts on tons of products, including Amazon-branded goods, Echo devices, Ring smart home products, and more.

Best Buy: Best Buy’s Black Friday offers are currently live on their website. Be on the lookout for the “Deal available today” banner for markdowns you can take advantage of now, with new deals refreshing every week until Black Friday.

GameStop: Shoppers can start shopping for discounted games and consoles early via and through the GameStop mobile app starting November 25 at 8 p.m. CST, and in-store starting November 27 through November 29.

Home Depot: From November 6 through December 2, The Home Depot is offering discounts on appliances, home improvement tools, holiday decor, and more.

Kohl’s: Kohl’s pre-Black Friday sale kicks off Sunday, November 22. Shoppers can save an additional 15% off select products and pick up $15 Kohl’s Cash for every $50 spent. Starting Thursday, November 26 through Black Friday, Kohl’s will release several limited-time “Super Deals” wherein the retailer will offer its best discounts.

Target: While some doorbusters won’t be available until later this week, Target is offering several Black Friday deals right now. Shoppers can find all of the deals available now and during Black Friday in the released ad. 

Walmart: To find the ad scan, first find your local Walmart via the local directory. Once you get to the “Store Overview” page, find the “Weekly Ad” section.

How we select the best Black Friday deals

We only choose products that meet our high standard of coverage and that we’ve either used ourselves or researched carefully.
We’ll compare the prices among top retailers such as Amazon, Best Buy, Target, and Walmart and include only the deals that are better than all others offered (not including promotional discounts that come from using certain credit cards). 
All deals will be at least 20% off, with the occasional exception for products that are rarely discounted or provide an outsize value.
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