Figuring out how to make your business’s services easily accessible to customers can seem difficult at first. What makes customers feel like a business is approachable? Starting with some of these suggestions can help you get off on the right foot.
Provide Friendly Customer Service
Making sure that your customers feel like they will be heard and dealt with kindly ensures that customers will be willing to make the effort to reach out and get help if necessary.
Train customer service personnel to not only be helpful and efficient but to also be empathetic. When a customer comes to them with a problem, responding compassionately and validating the frustration that the customer may be feeling will help deescalate the situation quickly.
Use Different Communication Channels
You should use a customer’s preferred channel of communication to make them feel comfortable. When a customer can select how they want to be contacted—whether through a phone call, a text, or an email—they will not only be more likely to respond, but they will also automatically feel more implicated in your communication.
Instead of receiving random emails from some company, they will have decided that they want to be contacted by you and then how they want to be contacted.
Offer Payment Flexibility
No matter what service or product your company specializes in when customers feel like they have some sort of flexibility in how they pay, it will be a lot easier for them to want to keep coming back. Try and offer a variety of payment methods from cash to card. Have ATMs nearby so that they can quickly access cash if necessary.
And try and offer financing options that allow customers to pay for the services or product over a certain amount of time. Even if you sell items that are less costly such as clothing, customers will feel a lot more comfortable spending even just 30 or 40 dollars at your store if they know they can make payments towards that amount over the long haul.
When it comes to making your business accessible, there are a lot of things to keep in mind. You want to make sure that your customers feel like you care about their questions and concerns and that you will handle them not only professionally but compassionately. Beginning with some of these ideas will get you off to a great start.