You’ve got your business up and running and you’re ready to take it to the next step. But how do you know where to start when trying to improve your business? This article will walk you through three things you can do to get direction.
Send surveys out to customers and get their feedback. Sending surveys to your customers is perhaps the most important way to understand how your business structure and products are functioning in the eyes of the customer. It can sometimes be difficult to get the types of reviews you need in order to know how to improve your business, so get creative!
Provide incentives for customers to leave reviews on your site or even on Google. For example, you could allow them to add up points that eventually give them a discount on other products when they leave a review of your product.
Discover What Others Are Saying
Monitoring reviews can help you improve your reputation online. For example, when prospective renters are researching an apartment complex, they will be significantly more likely to look at Google reviews, as an unbiased source, as opposed to reviews left on your specific site. Consequently, it’s very important for you to be aware of those reviews so that you understand perceived deficiencies and strengths.
You should also try to respond promptly to reviews that people leave—seeing that you respond and engage with these customers demonstrates a commitment to providing prospective buyers with a positive experience.
Examine Your SEO rankings
In order to know how your business is stacking up against the competition, it’s important for you to analyze how your SEO rankings compare to your competitors and how optimally your website appears for different search terms.
If for example, you discover that a few of your competitors seem to be strongly in the lead for a certain search term, it might be worth it to think about variations of that term that you could incorporate into articles on your website. Why do this? It’s much better to be the first result for a variant, albeit infrequently searched, term than the 100th result for the most common search term.
Figuring out where to start when trying to improve your business can sometimes be difficult. But implementing some of these ideas can be a great way to get started. After you’ve tried out some of these ideas, take the information you glean and run with it.
We can help you to figure out a great marketing strategy to help your business grow and improve. Start off with some social media consulting!