Launching a successful startup involves more than raising funds and offering a great product or service. Knowing how to build your brand while filling a need for your target audience is essential in an online era that frequently utilizes websites and social media. With social media, you can help build your brand’s online presence while maximizing your reach to generate revenue and solidify your company’s place in any market or industry.
Expand Your Digital Footprint
With the advent of social media, you are no longer limited to hosting only an official website that represents your business and brand. Take advantage of multiple social media platforms to cast a greater net while appealing to millions of potential customers. Some of the biggest social networks that work for startups include Facebook, Instagram, Twitter, and Pinterest.
Consider the audience you want to reach before choosing which social platforms are right for you. If you’re going to share images and video-heavy media, Facebook, Instagram, and Pinterest are ideal. When you are interested in launching ad campaigns that are targeted and provide in-depth analytics, Facebook Ads are the way to go.
Gain Traction with Consistency
Create a posting schedule after you have built your brand’s social media pages. A posting schedule ensures that you maintain consistency to keep your current and prospective followers interested in what you share and have to say. Utilize tools and programs to post automatically with updates and new content.
When brands avoid posting frequently or consistently, users are less likely to remain invested as followers. Sharing updates infrequently and without a planned schedule also leads to a loss of exposure, which damages your ability to generate revenue while you’re building your following.
Offering a feedback loop with your social media pages helps you learn more about your target audience and what they want or need from your business. Engage with users whenever a comment is left on your page to promote brand transparency and build trust and loyalty among your followers. Answer questions and deliver top-notch customer service to those who are unhappy or unsure about your business to show that you care. Avoid ignoring or deleting comments because that tends to lead to an online backlash that can ultimately damage or ruin your brand’s reputation.
Use Visual Appeal
One of the benefits of social media is that it gives you the ability to share images and videos in your campaigns and updates. Using branded imagery and visuals, such as professional photography and illustrations, is a way to create a sense of trust and professionalism among your followers and those who view your posts. Avoid using outdated graphics and low-quality photos to keep your users interested in your company. Otherwise, you risk causing your brand to appear “out of the loop” with modern technology.
Contests and Giveaways
Gain traction on your social media accounts by hosting contests and giveaways that promote your brand’s products and services. Require engagement, sharing and virtual likes for users to qualify for prizes, which helps to boost your pages’ exposure and views. Showcase the winners of contests to encourage even more participation in future events.
With an effective social-media-marketing strategy, you can outperform your competition while gaining trust and loyalty from individuals who have a genuine interest in your brand. Using social media is a way for any startup to make a splash in highly competitive markets.
Me Marketing Group specializes in helping businesses improve their social media presence, their websites, and more. We want you to be as proud as possible of your growing brand. We work consistently with you to make sure your vision comes to life. Contact us today to schedule a consultation about how we can help your business!