Marketing a business that has a huge budget is easy. You create campaigns built around your mission statement, and, if they’re effective, watch the customers stream in. For businesses on a budget, marketing is not always easy. Finding a cost-effective way to spread the word can be elusive without strategic planning.

Even if you are just starting out, you can still garner leads and new customers, all for free. Read on to learn the best ways to build brand awareness and increase your ROI when marketing on a small budget.

Use Free Advertising Sites

Marketing to the masses is what every business dreams about. However, even the most ambitious of small startups know this can cost a fortune. The good news is that even if you have a small marketing budget, it is still possible to build an online presence.

In addition to Facebook and Instagram, there are six other platforms you can use to get more bang for your marketing bucks. Craigslist, Locanto, Facebook, Oodle, Hoobly, and Geebo are among the top six free advertising websites. Each site offers businesses the chance to boost brand awareness for free.

Source: https://www.podium.com/resources/free-advertising-sites

Measure and Revise

In addition to using free advertising websites, you also need to keep track of your campaign efforts. There are a variety of ways you can track how well your campaigns are performing. Use the free built-in tools on social media platforms to see if you need to tweak your ad sets. Knowing which ads your ideal customer interacts with more can save you not only a lot of time, but a lot of money as well.

These free tools give valuable insight into what your target audience likes and dislikes. You can even break analytics down to see what color scheme or tag line garners the most attention.

Source: https://contentmarketinginstitute.com/2015/03/analytic-tools-measure-content/

Create Custom Content

Even with a shoestring budget, the written word has the power to move many. Regardless of your niche, you need to focus on SEO. The content you create is what ties all of your marketing efforts together, so make sure you optimize your SEO efforts.

Source: https://promorepublic.com/en/blog/advertise-0-budget/

Use strategic keywords and phrases that your target audience would search for. You should also create content that educates without asking for something in return. People respond better to businesses that answer their questions before they make a purchasing decision.

Marketing doesn’t need to break the bank. All it takes is market research and well-defined marketing objectives, even on a tight budget.

Social media management is an important part of any marketing strategy. We can help you to make it the best it can be! Contact us for more information.