Businesses crave a connection with their customers. After all, this connection will enable the construction of a solid relationship that allows for companies to give and receive useful information. The good news is that your customers often want this connection as much as you do. At least, they will as long as the privilege isn’t abused. Fortunately, there are ways businesses can appropriately gain their customer’s contact information. Here are three such methods.
Reviews and Customer Feedback
Your website can be utilized to get a customer’s contact information. You can do this by setting up contact portals. They provide opportunities for customers to leave reviews and for you to solicit their feedback. These fields can be leveraged to get a customer’s contact information, including their email address. Not only can you save that information for later, but you can use it to respond, address concerns and engage in a real conversation with a customer.
Begging or tricking customers won’t ultimately serve your purposes of increasing your acquisition of contact information. All it will do is leave a bad taste in your customer’s mouth. However, if you offer consumers something of value, they are far more likely to be willing to give you contact information in exchange. That’s why many websites gate important and useful information behind a screen that requires an email address. It’s why grocery stores and big-box stores encourage the use of customer loyalty cards that give customers discounts but track shopping patterns and require that they leave their contact information. The question for you is this: What valuable product or discount can you give away in exchange for someone’s email address?
Hold a Contest
There is a reason that contests are so popular among small business owners: They work. You can ask customers to put their name and email address into a virtual “fishbowl” from which winners will be selected. In exchange, they’ll be entered into a contest for a gift card or discount. This may cost you a few dollars, but it will let you accumulate quite a few email addresses that you can use at a later date.
There’s no question that getting a customer’s contact information can be difficult, particularly in a day and age when consumers may be weary of outreach from businesses. However, if you frame your request in the right way or make sure to give your customers content they appreciate, it will be much more likely that you’ll get this vital information from them.
Contests are a great way to grow your social media following. For more help managing your social media, contact us so we can help you develop a plan!