Planning for the 5 Deadly D’s of Startup Partnerships

Starting an independent business is fraught with uncertainty and risks. As an entrepreneur, you have many things to think about such as day-to-day operations, hiring employees, and how to finance your new venture. Even though you may be familiar with your chosen...

Basic Security Measures Every Business Needs in 2019

How well does your business protect against security threats? Common security threats to businesses range from property theft to cybercrime and armed robbery. To counter these threats and deter criminals, you need to put effective physical security and cybersecurity...

4 Tips to Rock Your Passive Marketing

While there is definitely some blurring of lines, passive marketing is inbound marketing that is conversational and designed to build a relationship with the customer. There are many different techniques that can be used in passive marketing. Here are some tips that...

How Startups Should Be Using Social Media as a Marketing Tool

Launching a successful startup involves more than raising funds and offering a great product or service. Knowing how to build your brand while filling a need for your target audience is essential in an online era that frequently utilizes websites and social media....