How to Get a Marketing Strategy Right on the First Try

Marketing can be a difficult venture for those new to the business world. If you aren’t careful, you can waste hundreds, thousands, even millions of dollars on the wrong campaigns. You can’t afford to be throwing away your time and money on things that won’t work out....

Can I Have Your Number? How to Get Consumer Contact Info

Businesses crave a connection with their customers. After all, this connection will enable the construction of a solid relationship that allows for companies to give and receive useful information. The good news is that your customers often want this connection as...

What Are Soft Skills and Why Do They Matter?

Soft skills are the abilities that you have that have nothing to do with the technical side of your job. They’re the skills that make people want to be part of your team. If your soft skills are lacking, you’re probably not great at collaborating because...